Hesed House recently received word that the Gerald Auto Group will, once again, proudly serve as the naming sponsor for the fourth annual Kentucky Derby Gala. And in making the announcement, Doug Gerald had a very creative way to help reach – or surpass – that sponsorship goal. Doug said, that “while it would certainly be okay to just write a check for the sponsorship, we felt that there was a more impactful way to support the work at Hesed House and increase the awareness of homelessness in our communities.”
The Gerald Auto Group teamed up with the Chicago Blackhawks through the “Goals for Charity” program presented by WGN Radio that takes advantage of the Hawks’ aptitude for scoring goals. Every time the Blackhawks score a goal, a $100 donation will be made to Hesed House by the Gerald Auto Group.
Said Doug, “Gerald Auto Group is proud to sponsor Hesed House as a part of the “Goals for Charity” program because of the impact the organization has had on the community for over 31 years. Through their mission to feed, clothe, shelter and provide hope to homeless men, women and children in our communities, it provides individuals with the tools and services they need to break free of homelessness.”
In learning of the Gerald Auto Group pledge and expressing his gratitude, Hesed House Executive Director Michael Cobb said, “Like our champion Blackhawks, the Geralds and the Gerald Auto Group are champions in their own right as they continue to help change the lives of so many in need here. There goes the heart of true champions!”
Neil and Ginny Gerald were honored – to a standing ovation – at the 2014 Kentucky Derby Gala for their outstanding support of Hesed House through the annual event which they also sponsored in 2013.
It will be our pleasure to once again give thanks to the generosity and compassion of the Gerald Family and the Gerald Auto Group and to tally the ongoing goals made by of our beloved Blackhawks!
For more information about the Fourth Annual Kentucky Derby Gala to benefit Hesed House on May 2, 2015 at the Chicago Marriott Naperville Hotel, please see the Events Page in this publication or contact Mary at 630-914-6428.
Doug Gerald of the Gerald Auto Group, Hesed House Board President Patrice Bertheau and Hesed House Executive Director Michael Cobb celebrate the Geralds’ pledge to the “Goals for Charity” Program to benefit Hesed House.